Finally step into the career that matches your talent.
Build a Career That Feels as Powerful as You Are.
Because your dream deserves more than hustle. It deserves a system that works.
I’m a Career Coach for Actors + Creative Entrepreneurs. My Booked by Design system helps ambitious actors build sustainable careers through strategy and intention—not luck.
Get instant clarity on where to focus your energy next.
4.6 out of 5 stars from 48 reviews
Welcome to Powerhouse
Coaching, strategy, and resources for actors who are ready to lead.
Build a Career That Feels as Powerful as You Are.
I’m a Career Coach for Actors + Creative Entrepreneurs. My Booked by Design system helps ambitious actors build sustainable careers through strategy and intention—not luck.
Our Founder Has Appeared On
I’m Ajarae Coleman, Founder of Powerhouse
With my Booked by Design™ system, I help actors cut the hustle and build sustainable careers rooted in strategy, artistry, and community.
EMPOWERING ACTORS SINCE 2012
Thousands coached worldwide
15+ years as experience
50+ FIVE STAR REVIEWS
Unlock Your Full Potential
Does This Sound Like You?
You’re not a beginner, but it feels like you’re always just on the outside looking in. You’ve put in the work—training, auditions, self-producing—but those dream roles still seem out of reach.
You’ve booked gigs here and there—short films, commercials, indie theater, maybe even voiceover—but you’re ready for more. You’re looking for real momentum, for your talent to be seen, and for a career that reflects who you truly are as an artist.
You’re not waiting to be discovered. The hustle is exhausting, and the generic advice isn’t getting you anywhere. You’re done with the noise and want clear, personalized support that actually works.
You want to build a career that’s sustainable, profitable, and uniquely yours—not just as an actor, but as a full, thriving creative entrepreneur.
Maximize Your Abilities
Does This Sound Like You?
You’re a serious, talented actor who’s done the work—training, submitting, self-producing—but still feel like you’re stuck on the outside of the industry’s inner circle.
You’re not a beginner. You’ve booked some things—short films, commercials, indie theater, maybe voiceover—but the roles you really want still feel out of reach. You’re ready for meaningful momentum, deeper visibility, and a career that reflects your full talent.
You’re not waiting to be discovered. You’re done with generic advice, burnt out on hustle, and craving clear, personalized support from someone who’s designed a system that works.
You want to build a career that’s sustainable, profitable, and fully yours—not just as an actor, but as a whole human being.
A better you
Booked by Design: A Career Path That Actually Works
That’s exactly why I created Powerhouse and the Booked by Design™ system.
It’s a proven framework that helps ambitious actors go from feeling shut out… to booking meaningful roles, building real industry relationships, and finally creating a profitable career that reflects their full talent.
Whether you dream of starring on Broadway, voicing national campaigns, landing your first (or next!) guest star—or producing your own work—Booked by Design meets you where you are and gives you the tools to move forward.
No more relying on your agent or waiting to be discovered. No more cookie-cutter advice that ignores who you are and what you want. This is strategy and support tailored to your version of success.
We empower clients
Hear the Personal Stories Behind Our Clients' Success
Our Services
Ready to get the most out of your time here?
The Table
The only community for actors that combines proven career coaching, personal empowerment, nervous system support, and next level industry networking!
Agent Alchemy
A groundbreaking 44-day program for actors ready to land their dream agent without all the stuff they say you need
Amplify
A groundbreaking, career-shifting 21-day embodiment program for actors who are ready to soar in their careers.
begin your journey
What do you need most right now? Find the support to match your next move.
Career Coaching for Actors
Get personalized coaching to build a sustainable acting career. Access strategies, support, and a community focused on your growth.
Career Coaching for Actors
Get personalized coaching to build a sustainable acting career. Access strategies, support, and a community focused on your growth.
Attract the Right Agent
Master the art of connecting with agents. Learn the steps to approach and work with top agents who align with your goals.
Attract the Right Agent
Master the art of connecting with agents. Learn the steps to approach and work with top agents who align with your goals.
Unleash Your Star Power
Build your confidence and personal brand with powerful mindset shifts and actionable tools for actors and creatives.
Unleash Your Star Power
Build your confidence and personal brand with powerful mindset shifts and actionable tools for actors and creatives.
Exclusive Mastermind Group
Join an elite coaching circle for in-depth support. This mastermind offers tailored coaching and mentorship to boost your career.
Exclusive Mastermind Group
Join an elite coaching circle for in-depth support. This mastermind offers tailored coaching and mentorship to boost your career.
Personalized Coaching
Get one-on-one coaching to overcome your specific challenges and accelerate your progress toward your career goals.
Personalized Coaching
Get one-on-one coaching to overcome your specific challenges and accelerate your progress toward your career goals.
Agent Alchemy
I want to attract the right agent who truly sees my value.
Agent Alchemy
I want to attract the right agent who truly sees my value.
Playlist
testimonials
We've Supported Over 2300 Actors!
Recent Blog Post
Still confused about where to start?
Insights and strategies to confidently navigate and grow your acting career.
How It Works
From free tools to personalized coaching, here’s how we help you go from stuck to unstoppable in your acting career.
Discover
Explore free tools, articles, and video content to start building momentum in your career.
Engage
Join the newsletter or follow on YouTube to stay connected and get curated insights.
Connect
When you're ready, reach out to work directly with Ajarae—via coaching, consulting, or speaking.
Transform
Tap into proven tools, strategies, and support systems that drive lasting career change.
Realize Your Full Potential
Grab Your Free Resource!
Want to take your career to the next level? Download our exclusive free guide to get started! Packed with actionable tips and strategies, this resource will help you build momentum and create a career that reflects your true potential.
Craft Your Perfect Career Plan
Attract the Right Agents
Unlock Your Inner Confidence
Take What You Need!
Freebies & Resources
Free Ebook
Need a new agent?
Stepping into an agent meeting can feel intimidating — but with the right preparation, you can transform it into an opportunity to position yourself as professional, polished, and irresistible. Remember, agents aren’t just evaluating your talent — they’re evaluating your presentation, preparedness, and potential to succeed.
Learn what to have on hand for your agent meeting, 20 smart questions to ask before you sign, and the surprising item to bring that will make you irresistible to any agent!
Ready to own your career?
